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Eating fresh natural products is fundamental in South Asian culture. It can be, however, a difficult practice to follow in our urban environment. CitySaheli sat down with Denise Mari, founder of Organic Avenue, to find out more about eating organic, and about her store’s philosophy and plans for the future.
Fifteen years ago, Denise Mari completely changed her lifestyle and adopted an organic, vegan and raw food based diet. In 2002, she decided to promote her healthy way of living and started Organic Avenue, an eco-conscious online store and downtown shop that offers anything from organic clothes and beauty products to desserts, dips, salads, smoothies, snacks, soups, and even fresh juices delivered straight to your door!
What’s the concept behind Organic Avenue?
The main concept of Organic Avenue is to promote a natural way of eating and living in an urban environment, proving that radiant health can be achieved by living on a wholefood-plant-based diet and that a seemingly small choice affects the whole planet. It addresses health, care/prevention and reversal of disease, from diabetes to depression. It creates a deeper conscious awareness and provokes spiritual development, encourages organic framing, and decreases pollution on the planet.
For those who don’t want to follow a strict cleansing detox program, what diet and drinks would you recommend to eat and drink on a daily basis to still benefit from detoxing products?
I would encourage anyone to start their day with a 1 OZ shot of fresh, organic wheatgrass on an empty stomach, and follow that with a green vegetable juice; celery, cucumber, kale, spinach, etc. Add a little apple if you have to, but eventually keep it all green. This would be a perfect start to the day and every extra veggie consumed during the day would be a bonus!
What are your plans for the future? Is Organic Avenue expanding?
Yes! Organic Avenue is on a mission to make fresh juice and other Organic Avenue lifestyle products available around the world. We have new products in development and will be expanding our Web presence so that we can help “vegucate” globally. But first you will see us fully focused on refining our services and doing our part to “green” the Big Apple, I feel if we can make in impact here in NYC, the rest of the world will feel the wave of goodness!
For more information, you can visit Organic Avenue at these two downtown locations or go to the online store.
116 Suffolk Street (between Rivington and Delancey)
New York, NY
43 8th Avenue
New York, NY
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